Chocolate and sugar confectionery generate almost the same sales volumes and are considerably more stable than other market sectors. Increased consumer demand for natural products will create the most important trend in confectionery over the next five years, in line with growing universal health and nutrition awareness.
Products with documented health benefits, such as dark chocolate with a high cocoa content, items containing citrus fruits, raspberry and tea flavors, will sell strongly. As the future growth of the market moves away from a sole reliance on indulgence, we are ready to meet the challenge of bringing together essentially indulgent confectionery products with megatrend health foods.
Our perfect understanding of how to integrate functional ingredients such as plant extracts into confectionery products without compromising on sensational taste, constitutes one of Frutarom's greatest strengths.